Friday, August 10, 2012

Trident 'See What Unfolds' ~ Free Duran Duran Download

Approximately 3,000 lucky fans were treated to an evening of unexpected surprises thanks to world renowned DJ Steve Aoki, who hosted an unforgettable performance that included an appearance by legendary pop superstars Duran Duran. The defining moment of the night was a Steve Aoki produced remixed performance of the band's classic hit, Hungry Like The Wolf, aptly named, "Hungry Like The Wolf: Steve Aoki vs. Duran Duran - The New York Werewolf Mix" that brought the house down. The remix was the joint vision of electronic dance music master DJ Steve Aoki, and Duran Duran, who collaborated for weeks on the reinvention of the song. "We could not pass up the opportunity to work with Steve Aoki on a remix of one of our songs. It's always really exciting to collaborate with someone whose work you admire, especially when what you are creating together is something that ultimately you're going to perform live. Unlike so many remixes, where a DJ takes just a few elements from the original to create a new track, the challenge for Steve and all of us was to come up with something that every member of the band was well represented on, and that could be performed live on stage for the fans," said Simon LeBon, lead singer Duran Duran. "This event is the beginning of a really exciting summer for us including tours in both the States and Europe, where we end up with a concert back home in Hyde Park for the opening of the Summer Games." "I am always looking for new projects and opportunities that allow me to push my limits and surprise my fans- the chance to remix Hungry Like The Wolf has been a lot of fun and Duran Duran and Tridenthave been great partners," said DJ Steve Aoki. "Hungry Like The Wolf is such a classic hit, I was thrilled to remix it and now we're handing it to the fans to bring it to the next level with the video competition. I can't wait to see how it turns out!"


For more information and to see if the Trident See What Unfolds Live road show will be coming to your city, go to Facebook.com/TridentGum. About Trident® Sugar-Free Gum Trident gum has long been a pioneer in providing oral health benefits to consumers. Trident was the first gum brand of its kind to undergo extensive long-term clinical testing in 1967 with studies showing that people who chewed Trident experienced significantly fewer cavities. Trident recently launched a new marketing campaign, the tone of which delivers against Trident's brand purpose of "liberating fun" and is designed to facilitate an emotional bond with consumers. Understanding that a piece of Trident "sparks that fun" is at the core of the campaign's new messaging. Trident is that tiny spark that motivates you to say yes to life's fun experiences.




Free Download of Hungry Like the Wolf: Steve Aoki vs. Duran Duran

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